The company was founded by O. Licher, and in 2004 the first collection was presented under the current name Herrlicher. Licher's know-how and personal commitment is solely to his brand. In 2005, all departments from product development to quality assurance, customer service, administration and logistics were moved to new premises. Over the years, the company has grown bigger and bigger, and in the meantime it has moved into a building that befits the brand and offers enough space. The garments have reached a high level, all the values of the owner are still the model of the company. Best ingredients for the brand's wearing and blue fabrics stand for the distinctive style. Best fit combined with quality, fair trade and individual style. Each piece is tested for wearing comfort, texture and fair trade, only then does it receive the Herrlicher seal. Restrained colours and high-quality fabrics are typical. The Herrlicher Mäze jeans for women impress with their striking look. The relaxed shape with straight cut, wide legs, high waistband and relaxed form make this garment an eye-catcher.