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Replay fashion: Italian tradition with style
The Italian jeans group Replay focuses on tradition with style and durability. Replay jeans can be worn casual as well as in a business look and are extremely comfortable to wear. Replay fashion has been synonymous with the highest standards in the denim industry for over 30 years.
The story of Replay
One strange summer evening in 1978, Claudio Buziol was watching a World Cup match on television when he overheard the word «Replay». It was clear to Claudio that this was the perfect name for the fashion brand he founded that same year to realise his vision of modern clothing style with a definite vintage touch.
The success of Replay Mode was initially limited to the production of innovative T-shirts until the first jeans were launched in 1989. These jeans were made using a special process called «Double Ring Denim», which made the trousers particularly soft. This process is still the trademark of Replay today.
Shortly afterwards, in the early 90s, the Italian fashion label experienced its big hype and Replay fashion became a cult brand for teenagers and young adults.
The unmistakable style of Replay fashion
The established fashion label relies on authentic and contemporary fashion without chasing the latest trends. Those who know Replay Mode know that the principle is to style up old-fashioned garments with new elements, giving them a fresher and cooler look. So if you love denim and like to combine old-fashioned elements with new ones, you will have a lot of fun with the casual and fresh outfits.
In addition to the well-known denim jeans, Replay Mode also stands for Outerwear, dresses, accessories, shoes and underwear, all of which guarantee a stylish appearance. In our onlineshop we have put together some great clothes for you
Experts in quality fashion
Whoever pledges their love to Replay Mode will not be disappointed. The fashion items are designed and manufactured in Italy and the choice of materials is made to the highest standards. Replay also uses only the finest denim fabrics for a guaranteed soft feel. To this day, the brand invests millions every year to constantly improve the quality of the fabric. Reason enough to remain loyal to this innovative brand for a lifetime.
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