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Fred Perry

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Fred Perry Logo
BRANDSHOP
The English brand Fred Perry was founded in 1951 by Wimbledon champion Fred Perry and is now world-famous for its unique polo shirts with their stand-up collars. The collection is further enriched by sporty and elegant jumpers for every occasion.
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Fred Perry Plain Polo Shirt Long Sleeve Men's Polo Shirt
Already in your basket
ECO
Fred Perry Plain Polo Shirt Long Sleeve
2 Colours
Colour Medium blue
CHF 129.00
variant-current variant-1
Fred Perry Twin Tipped Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
Fred Perry Twin Tipped Polo Shirt Short Sleeve
Colour: Light blue
CHF 99.90
Fred Perry Tipped Hooded Sweatshirt Men's Sweater
Already in your basket
ECO
Fred Perry Tipped Hooded Sweatshirt
2 Colours
Colour Grey
CHF 159.00
variant-current variant-1
Fred Perry Plain Polo Shirt Long Sleeve Men's Polo Shirt
Already in your basket
ECO
Fred Perry Plain Polo Shirt Long Sleeve
2 Colours
Colour Green
CHF 129.00
variant-1 variant-current
Fred Perry Plain Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
Fred Perry Plain Polo Shirt Short Sleeve
17 Colours
Colour Rose
CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry Loopback Sweatpant Men's Pant
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Fred Perry Loopback Sweatpant
Colour: Grey
CHF 129.00
Fred Perry Polo Piqué Short Sleeve Men's Polo Shirt
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ECO
Fred Perry Polo Piqué Short Sleeve
33 Colours
Colour Black
CHF 89.90
variant-1 variant-current variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16 variant-17 variant-18 variant-19 variant-20 variant-21 variant-22 variant-23 variant-24 variant-25 variant-26 variant-27 variant-28 variant-29 variant-30 variant-31 variant-32
Fred Perry Classic V Neck Jumper Men's Sweater
Already in your basket
Fred Perry Classic V Neck Jumper
3 Colours
Colour Dark blue
CHF 179.00
variant-current variant-1 variant-2
Fred Perry Twin Tipped Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
ECO
Fred Perry Twin Tipped Polo Shirt Short Sleeve
33 Colours
Colour White#Green
CHF 99.90
variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16 variant-17 variant-18 variant-19 variant-20 variant-21 variant-22 variant-23 variant-24 variant-25 variant-26 variant-27 variant-28 variant-29 variant-30 variant-31 variant-32 variant-current
Fred Perry Twin Tipped Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
ECO
Fred Perry Twin Tipped Polo Shirt Short Sleeve
33 Colours
Colour Brown#Rose
CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16 variant-17 variant-18 variant-19 variant-20 variant-21 variant-22 variant-23 variant-24 variant-25 variant-26 variant-27 variant-28 variant-29 variant-30 variant-31 variant-32
Fred Perry Twin Tipped Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
ECO
Fred Perry Twin Tipped Polo Shirt Short Sleeve
33 Colours
Colour Dark blue#Orange
CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16 variant-17 variant-18 variant-19 variant-20 variant-21 variant-22 variant-23 variant-24 variant-25 variant-26 variant-27 variant-28 variant-29 variant-30 variant-31 variant-32
Fred Perry Jacket Men's Jacket
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Fred Perry Jacket
Colour: Black
CHF 159.00
Fred Perry Waffle Stitch Pullover Crew Neck Men's Sweater
Already in your basket
Fred Perry Waffle Stitch Pullover Crew Neck
Colour: Offwhite
CHF 179.00
Fred Perry Twin Tipped Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
Fred Perry Twin Tipped Polo Shirt Short Sleeve
Colour: Green
CHF 99.90
Fred Perry Twin Tipped T-Shirt Short Sleeve Men's T-Shirt
Already in your basket
Fred Perry Twin Tipped T-Shirt Short Sleeve
8 Colours
Colour Black
CHF 59.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7
Fred Perry Plain Polo Shirt Regular Fit Men's Polo Shirt
Already in your basket
ECO
Fred Perry Plain Polo Shirt Regular Fit
17 Colours
Colour White
CHF 89.90
variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-current variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry Sweater Men's Sweater
Already in your basket
Fred Perry Sweater
5 Colours
Colour Dark blue
CHF 139.00
variant-current variant-1 variant-2 variant-3 variant-4
Fred Perry Twin Tipped Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
Fred Perry Twin Tipped Polo Shirt Short Sleeve
Colour: Medium blue
CHF 99.90
Fred Perry Twin Tipped Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
ECO
Fred Perry Twin Tipped Polo Shirt Short Sleeve
33 Colours
Colour White#Bordeaux
CHF 99.90
variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-current variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16 variant-17 variant-18 variant-19 variant-20 variant-21 variant-22 variant-23 variant-24 variant-25 variant-26 variant-27 variant-28 variant-29 variant-30 variant-31 variant-32
Fred Perry Twin Tipped Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
Fred Perry Twin Tipped Polo Shirt Short Sleeve
Colour: Dark blue
CHF 99.90
Fred Perry Twin Tipped Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
ECO
Fred Perry Twin Tipped Polo Shirt Short Sleeve
33 Colours
Colour Medium blue
CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16 variant-17 variant-18 variant-19 variant-20 variant-21 variant-22 variant-23 variant-24 variant-25 variant-26 variant-27 variant-28 variant-29 variant-30 variant-31 variant-32
Fred Perry Twin Tipped Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
ECO
Fred Perry Twin Tipped Polo Shirt Short Sleeve
33 Colours
Colour Black#Green
CHF 99.90
variant-1 variant-2 variant-3 variant-4 variant-current variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16 variant-17 variant-18 variant-19 variant-20 variant-21 variant-22 variant-23 variant-24 variant-25 variant-26 variant-27 variant-28 variant-29 variant-30 variant-31 variant-32
Fred Perry Waffle Stitch Pullover Half Zip Men's Sweater
Already in your basket
ECO
Fred Perry Waffle Stitch Pullover Half Zip
Colour: Beige#Dark blue
CHF 179.00
Fred Perry Twin Tipped Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
Fred Perry Twin Tipped Polo Shirt Short Sleeve
Colour: Beige#Rose
CHF 99.90
Fred Perry Ringer T-Shirt Crew Neck Men's T-Shirt
Already in your basket
Fred Perry Ringer T-Shirt Crew Neck
9 Colours
Colour Beige
CHF 59.90
variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-current
Fred Perry Twin Tipped Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
Fred Perry Twin Tipped Polo Shirt Short Sleeve
Colour: Black
CHF 99.90
Fred Perry Ringer T-Shirt Crew Neck Men's T-Shirt
Already in your basket
Fred Perry Ringer T-Shirt Crew Neck
9 Colours
Colour Brown
CHF 59.90
variant-1 variant-current variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8
Fred Perry Twin Tipped Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
Fred Perry Twin Tipped Polo Shirt Short Sleeve
Colour: Beige
CHF 99.90
Fred Perry Twin Tipped Polo Shirt Long Sleeve Men's Polo Shirt
Already in your basket
ECO
Fred Perry Twin Tipped Polo Shirt Long Sleeve
4 Colours
Colour Dark blue
CHF 129.00
variant-current variant-1 variant-2 variant-3
Fred Perry Twin Tipped Polo Shirt Regular Fit Men's Polo Shirt
Already in your basket
BESTSELLER
Fred Perry Twin Tipped Polo Shirt Regular Fit
33 Colours
Colour White#Dark blue#Red
CHF 89.90
variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16 variant-17 variant-18 variant-19 variant-20 variant-21 variant-22 variant-23 variant-24 variant-25 variant-26 variant-27 variant-28 variant-29 variant-30 variant-31 variant-current variant-32
Fred Perry Classic Sweatshirt Trojer Men's Sweater
Already in your basket
Fred Perry Classic Sweatshirt Trojer
5 Colours
Colour Dark blue
CHF 159.00
variant-1 variant-current variant-2 variant-3 variant-4
Fred Perry Plain Polo Shirt Regular Fit Men's Polo Shirt
Already in your basket
BESTSELLER ECO
Fred Perry Plain Polo Shirt Regular Fit
17 Colours
Colour Black
CHF 89.90
variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16 variant-current
Fred Perry Twin Tipped T-Shirt Short Sleeve Men's T-Shirt
Already in your basket
ECO
Fred Perry Twin Tipped T-Shirt Short Sleeve
8 Colours
Colour Dark blue
CHF 59.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7
Fred Perry Twin Tipped Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
ECO
Fred Perry Twin Tipped Polo Shirt Short Sleeve
33 Colours
Colour Dark blue
CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16 variant-17 variant-18 variant-19 variant-20 variant-21 variant-22 variant-23 variant-24 variant-25 variant-26 variant-27 variant-28 variant-29 variant-30 variant-31 variant-32
Fred Perry Striped Cuff T-Shirt Short Sleeve Men's T-Shirt
Already in your basket
Fred Perry Striped Cuff T-Shirt Short Sleeve
Colour: Green
CHF 79.90
Fred Perry Twin Tipped Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
ECO
Fred Perry Twin Tipped Polo Shirt Short Sleeve
33 Colours
Colour Rose
CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16 variant-17 variant-18 variant-19 variant-20 variant-21 variant-22 variant-23 variant-24 variant-25 variant-26 variant-27 variant-28 variant-29 variant-30 variant-31 variant-32
Fred Perry Twin Tipped Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
ECO
Fred Perry Twin Tipped Polo Shirt Short Sleeve
33 Colours
Colour Offwhite#Dark blue#Bordeaux
CHF 99.90
variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-current variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16 variant-17 variant-18 variant-19 variant-20 variant-21 variant-22 variant-23 variant-24 variant-25 variant-26 variant-27 variant-28 variant-29 variant-30 variant-31 variant-32
Fred Perry Classic Crew Neck Jumper Men's Sweater
Already in your basket
Fred Perry Classic Crew Neck Jumper
2 Colours
Colour Dark blue
CHF 179.00
variant-1 variant-current
Fred Perry Ringer T-Shirt Regular Fit Men's T-Shirt
Already in your basket
BESTSELLER
Fred Perry Ringer T-Shirt Regular Fit
9 Colours
Colour Dark blue
CHF 59.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8
Fred Perry Tipped Hooded Sweatshirt Men's Sweater
Already in your basket
Fred Perry Tipped Hooded Sweatshirt
2 Colours
Colour Dark blue
CHF 149.00
variant-1 variant-current
Fred Perry Warped Graphic T-Shirt Short Sleeve Men's T-Shirt
Already in your basket
Fred Perry Warped Graphic T-Shirt Short Sleeve
Colour: Green
CHF 89.90
Fred Perry Plain Polo Shirt Short Sleeve Men's Polo Shirt
Already in your basket
ECO
Fred Perry Plain Polo Shirt Short Sleeve
17 Colours
Colour Beige
CHF 99.90
variant-1 variant-2 variant-current variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16

Fred Perry

Fred Perry is one of the most iconic British brands. The brand has been able to blend sportswear and streetwear. Since its founding, the brand has remained true to its ethos of being authentic, having integrity, and just a touch of attitude. It was formed between the late 40s and early 50s between Tibby Wenger, an Australian footballer, and Fred Perry.

The First Sweatband

At this time, they produce the first ever sweatband for the sports world. The sweatband was an immediate hit with tennis player all over Britain. They decide to become a brand that specializes in Tennis sportswear. This was a welcome change to the baggy and ill-fitting options offered at the time. Through clever brand positioning, the brand propelled itself to become a brand closely associated with Wimbledon.

The First Tennis Honey Comb Shirt

The highlight came in 1952 when they launched a Slim Fit Cotton Pique Shirt that featured the Laurel Wreath Embroidery. This garment made of pique cotton and honeycomb stitching made it an instant hit with sportsmen and women. The shirt comes in white marketed as a tennis shirt. As demand for this shirt grew, the brand offered more colors. This helped the brand to connect with more people outside the tennis world. Today, the Fred Perry brand offers more than just shirts. It offers a combination of casual wear and sportswear. This includes jackets and footwear.

Merging With the Music World

The brand became associated with various British street styles and music that young people at the time liked. One of the first groups to embrace the Fred Perry brand was the Mods. Those of the mod movement liked the stylish and durable capabilities of the brand. Mods had an obsessive attention to detail, which made the polo shirt the ideal shirt for a gathering. They then requested Fred Perry to produce the shirts in various colors and to make it unique with a British twist.

This decision played a crucial role in the revolution of Fred Perry. They were the first brand to enjoy major success as a crossover brand between streetwear and sportswear. It was an important part of the teenage look at the time and started one of the longest relationships between music and fashion.

Fredrick John Perry was a top Tennis player who had won 20 majors, which included 8 Grand Slams and two Pro Slams. He was also world number 1 for four years consecutively. He also went to win at Wimbledon, one of the most valued tournaments by British players.

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