With the byline "Feel Good" Brax is known for a superb finish and brilliant cut. They were established in Berlin in 1888. They wish to convert today's trends into wearable styles. Although it is not the first thing people consider when buying their jeans but the soil used to grow the cotton for Brax's denim has been especially chosen for its kindness to the environment due to its lack of dangerous chemicals. It also has a lower carbon footprint. It is hardly surprising that Brax is known worldwide for the specific way it handles the resources needed to make its jeans in order to create both an environmental friendly product and one which is full of quality. They also still consider themselves as a family owned brand, a hundred and thirty years after their founding.