The founder of the Danish brand Gabba Paul, Ole Madsen, wanted to create a brand that stood out from the mainstream. His concept was a complete success in the 80s. The family-run company still produces its very own style today. The focus at that time was on denim. The founder of Gabba Paul learned the industry from scratch. He completed his training in a denim store. That's how he designed his trendy fashion. Current trends are interwoven with cool denim wear. He appeals to the man who knows what he wants. Today, trend pieces like jumpers, jackets and shirts are part of his collection. His signature is inevitably recognisable on these pieces as well. His fashion has that "something" that is recognisable at first glance. The fashion is casual and exudes his very own charismatic feeling. Durable trendy pieces are created with consistently high quality. Gabba Paul products are easy to care for and trigger a feel-good effect on the skin. Scandinavian look by Gabba Paul has been a trendy theme for years.