In 2001, the Dutch NGO Solidaridad founded the ecological label Kuyichi. Through their experience with fair trade coffee and fruit, the organic cotton market quickly opened up to the founders of Kuyichi. They wanted to change the market and tried to convince the denim industry. But the denim industry showed no interest, so they founded their own company. Kuyichi was born. Kuyichi is the pioneer of the Organic Revolution. From the beginning, Kuyichi disclosed the production and transport routes. At that time, hardly any other fashion company did this. Sustainability did not yet play a role in the fashion industry. But Kuyichi has shown that modern trends and ecological sustainability are not mutually exclusive. Kuyichi protects the environment and human rights and has a trendy and authentic style. Since Kuyichi only uses organic cotton, the fashion is also good for the skin. It has been shown that organic cotton is much better tolerated by the skin than conventional cotton. Today's urban and young trendsetters focus on more than just style. Sustainability and fairness are important to young people today and they want to see this reflected in their clothing. Kuyichi therefore appeals especially to young and hip trendsetters. Wearing Kuyichi jeans is a sign for ethics and dignity and against pesticides and human rights violations. Furthermore, by wearing Kuyichi fashion, you are signalling to other people that you can stand up for good and be stylish and trendy. Kuyichi now runs more than five hundred shops in Europe. At jeans.ch, you too can find a nice selection of men's jeans with which you can make a statement and stand up for the environment and human rights. Jeans.ch has men's jeans from Kuyichi in different cuts and colours that are suitable for every occasion. You too can be part of the organic revolution.