G-Star was founded in Amsterdam in 1989 under the name Gapstar. Under the motto "Just the Product", G-Star designs trendy denimwear combined with classic fashion. G-Star denimwear has changed the jeans market. G-Star produces jeans that go back to the raw, pure, original jeans material. G-Star attaches great importance to quality and individuality. This is how timeless classics are created alongside the latest trends. G-Star designs sporty looks with a love of detail. G-Star offers looks suitable for everyday wear and business chic. The clothes from G-Star can be combined with everything. This creates looks for every occasion and in every style. Creativity and innovation always give rise to new trends at G-Star. Design creativity knows no bounds at G-Star. 3D silhouettes and architectural aspects flow into the creation process. The hard, rough denim fabric makes these unique creations possible. The men's jeans by G-Star are characterised by firm fabric and individual design. Their unique design allows the wearer to express their charisma and personality in their own way. The urban look of the men's jeans by G-Star is created by traditional craftsmanship and extraordinary designs. The jeans have a luxurious look all of their own. The models in the G-Star Triple A Straight collection at jeans.ch are casually cut yet classy. They go with any look. Combined with a vintage style shirt, they create the perfect street style look. With an elegant shirt, the men's jeans become a smart business outfit. The trendy colours complement any look. The straight cut harmonises perfectly with the body and fits individually. The jeans from G-Star create the perfect look for leisure, party or office.