Diesel has been making premium casual goods since 1978. The label's jeans were cult in the nineties. Today, Diesel jeans still stand for quality and trend. Diesel stands for authenticity and individualism. The jeans dress modern, elegant and stylish. The high-quality materials and the high-quality workmanship complement the authentic look of Diesel jeans. Diesel has shaped the style of independence like no other. The mohawk is Diesel's trademark. It is supposed to represent the core elements of Diesel: Independence and wilderness. The name itself represents the fuel with which Diesel conquers the fashion world. Wilderness and raw fashion are reflected in Diesel's styles. The used look of the pieces is Diesel's trademark. This shows the independent, wild and raw style. Nevertheless, the fashion can be combined with everything, with a vintage shirt as well as with an elegant shirt. Founder Renzo Rosso knew early on that he wouldn't get far with everyday styles. He started grinding fabric trousers on concrete to soften them. The iconic used look was born and made Diesel famous all over the world. In the beginning, Diesel was a small Italian company, but in 1991 Diesel USA was founded and the career took its course. Jeans.ch offers Diesel jeans, a real bestseller in the jeans industry. The men's jeans at jeans.ch inspire with their different cuts and rich colours. Of course, the typical raw Diesel look is also a must at jeans.ch. The men's jeans from Diesel inspire with their soft materials and perfect fit. Everyone will find the right cut at jeans.ch. The men's jeans inspire both casual and business looks and represent the well-known Diesel quality. Diesel jeans give the wearer a light and positive attitude to life.