Diesel- the brand with the iconic punk logo- sets trends and is innovative. Founded in Italy in 1979 by Renzo Rosso, Diesel is a brand that stands for timeless trends. In the midst of an oil crisis, Renzo Rosso named his company after an alternative to oil. Diesel fashion stands out from the crowd right from the start. Diesel goes its own way and does not shape a particular style. The fashion testifies to individuality and celebrates one's own authentic personality. The creative designs and robust materials make Diesel fashion something unique. Diesel interprets fashion in its own way. Diesel's extraordinary collections are the result of innovative designs and creative courage. Diesel stands for fashion that is always open to new things. The label inspires people to go new ways without having to commit to a style. In the beginning, Diesel was a pure denim company. In the meantime, however, the range has expanded considerably. The Diesel signature is reflected in each of the unusual garments. Washes, prints and patterns on high-quality materials set new trends. The iconic logo - sometimes large, sometimes small - can always be found on the garments. Diesel fashion inspires the wearer to go new ways and use their imagination. The creative designs inspire you to do more, and the comfortable, high-quality fabrics make you feel good to wear. Diesel has a flair for retro designs and eye-catching colours. The Diesel men's jeans at jeans.ch feature creative washes and intense colours. The different cuts offer something for everyone. The hip five-pocket style and the attention to detail complement the look of the men's jeans. The men's jeans are suitable for many occasions. Combined with a casual men's shirt, they can be worn in the office. Combine with a hip, creative shirt for a hip street style.