Since 1997, SELECTED has stood for authentic, contemporary fashion that is deeply rooted in Scandinavian lifestyle. Inspired by the clean and functional aesthetics of Denmark, SELECTED creates garments for both women and men that combine simplicity with modern flair. Each collection pays homage to timeless elegance while also being adapted to the dynamic needs of the present.
SELECTED's philosophy is to create clothing that is more than just a fashion item. Every design is carefully thought out, every material tested, and every seam sewn with precision. The focus is on developing long-lasting garments that enrich everyday life and special moments alike. This approach aims to promote a sustainable wardrobe that combines style and environmental awareness.
SELECTED promises more than just high-quality fashion. It is the commitment to sustainability and quality that sets the brand apart. From the first design to the finished garment, every step in the process is driven by the commitment to create fashion that is appreciated not only today but also tomorrow. This is also evident in the ‘RE’ initiative, in which worn SELECTED items are bought back and given to new owners.
SELECTED goes beyond mere design. The brand accompanies its customers throughout the entire journey of a garment – from the first fitting to its care and possible repair. The aim is to maximise the lifespan of the clothing and minimise the environmental impact of conscious consumption.
With a deep passion for craftsmanship and attention to detail, SELECTED relies on slow, well-thought-out creative processes. In a fast-paced fashion world that often prioritises quantity over quality, SELECTED remains true to its commitment to excellence. The selection of high-quality materials plays a central role in this. Whether cotton, wool or recycled fabrics, each material is carefully selected to meet the highest standards.
The brand places a great deal of value on its relationships – with manufacturers, employees and customers. This collaboration is the key to sustainable growth and continuous improvement. SELECTED strives to rethink the fashion industry and make a positive impact while staying true to its Scandinavian roots.
SELECTED is more than just a fashion brand; it is a community that creates fashion with meaning and consistency.