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Pioneer
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Pioneer Jeans
A story of wearability and style
Pioneer Jeans was founded in 1977, when the world was characterised by the hippie movement and the flower power spirit. The brand started with the simple but effective motto: "We make jeans wearable." At that time, jeans were not yet part of mainstream fashion, but rather a symbol of subculture and protest. Pioneer changed this by making jeans accessible to everyone. Today, the brand offers a comprehensive range of jeans, tops and jackets for men and women, suitable for all occasions and generations. The focus is on authentic, handmade products that offer both comfort and style.
Authenticity and craftsmanship
Pioneer Jeans attaches great importance to craftsmanship and authenticity. The brand combines the values of traditional craftsmanship with four decades of experience. Each product is carefully designed to achieve the perfect balance between style and comfort. The Pioneer Rando Dark Blue Stone Wash Jeans are an example of this philosophy, combining classic cuts with modern washing techniques. These jeans are not only stylish, but also functional and offer a high wearing quality.
Unique style for all generations
Pioneer Jeans has developed into a brand that is known for its diversity and adaptability. Whether for everyday wear or special occasions, Pioneer offers a wide range of styles to suit different generations and occasions. The brand stays true to its roots by continuing to produce authentic, handcrafted jeans that are both timeless and modern. Through this combination of tradition and innovation, Pioneer Jeans has become a trusted name in the denim industry
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All RatingsJEANS.CH is actively committed to climate protection. We have determined the greenhouse gas (CO2) emissions generated by our company and our website. That’s why we do our best to reduce them wherever possible and offset unavoidable emissions by supporting climate protection projects. More details on our climate neutrality here:
climate-id.com/en-gb/FGK75E
As a Swiss employer based in Fällanden, we aim to act in a respectful way towards our customers, employees, suppliers and the environment. Together with our team, we passionately work at enhancing and improving your shopping experience.
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