The fashion brand Mustang has impressed with tradition and quality from the very beginning. As the origin of German jeans fashion, Mustang still occupies a prominent position in the European world of jeans today. Mustang was founded in 1932 in Künzelsau as a factory for the production of workwear for men. After the end of the war, the company owners were inspired by the fashion consciousness of American soldiers and the clothing style of Levi Strauss blue jeans.
In 1949, Mustang began series production of men's jeans and created a sensation as early as 1953: the first women's jeans appeared on the German market under the Mustang label. For many Germans at the time, the outrageously tight-fitting trousers were unheard of. In 1974, the manufacturer Mustang took on another pioneering role by launching industrially pre-washed jeans on the market.
The label is currently popular worldwide with its authentic denim fashion for young and old. Mustang only uses denim, a robust fabric made from selected cotton and hemp fibres, in the production of its jeans. This led to the addition of the term True Denim to the manufacturer's logo in 2012. The fashion label is always able to add innovative ideas to its classic accents. In 2013, for example, it teamed up with the Sylt-based brand Sansibar to create the Sansibar Jeans collection, a completely new production concept thanks to the specially developed waterfree technology. This means that all Mustang denim jeans are produced exclusively without the use of water, which once again confirms the manufacturer's undisputed pioneering role in clothing production. Thanks to the elaborate processing of the high-quality material, the jeans are extremely comfortable to wear. Added to this are high durability and a long service life. The various Mustang models are available in categories for men and women.
In addition to the high quality and great cuts, the special thing about women's jeans from Mustang is the perfect fit. The extensive collection has the perfect jeans for every figure type and taste. Good examples of this are the classic models such as the Mustang Girl's Oregon or, for women who want to show off their particularly long legs, the extra-long Emily model. The slogan True denim for true people says exactly what Mustang men's jeans are all about. Genuineness and authenticity. Added to this is the American attitude to life with the certain charm of the Wild West. A wide range of variations are available, from trendy, fashionable denims with cool stitching and accessories to classic cuts. Mustang men's jeans, which are subsequently bleached with the result that they then look deliberately slightly worn, are given a very individual, unique look.