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Levi’s jeans: the world-famous classic
Levi’s is one of the most established, oldest and best-known fashion brands in the world and one of the largest jeans manufacturers in the world. For over 170 years, the manufacturer has been at the forefront of the fashion world and this has not changed to this day.
The history of Levi’s
The history of Levi’s goes back to the 19th century. In 1853, the Bavarian immigrant Levi Strauss and his brother founded a textile business in San Francisco. However, the big boom did not come until the 1870s. In the midst of the gold rush, Levi, together with the tailor Jacob Davis, developed a pair of workers' trousers that were hard-wearing and strong. Using copper rivets – to stabilise the trouser seams – and sturdy denim, the «Wais Overall» met with huge demand. Consequently, he patented the trousers – the Levi’s 501 was born.
The Levi’s jeans, with the unmistakable red tab on the back pocket, became more and more popular over time and were long worn not only by workers. Famous Hollywood stars and trendsetters love the jeans just as much as you and I do. We all love the queen of jeans.
Sustainability is a priority at Levi’s
Looking to the future is something Levi’s did a long time ago and has been committed to sustainability for years: the company is committed to forward-looking climate and water protection projects. They use the «Water-Less» manufacturing process, which they claim saves üover three billion litres of water, and process almost exclusively organic cotton for their Levi’s jeans. Since 1991, they have had a «code of conduct», which contains guidelines on how employees should behave legally, ethically and socially.
What sets Levi’s Jeans apart
From time immemorial, the traditional and high-quality brand has stood for classic designs, high wearing comfort and pleasant cuts. However, Levi's has always come up trumps with trendy collections that put tried-and-tested cuts and washes in a new fashionable light. In addition to the famous Levi’s 501, which fits almost every body shape, you will also find fits such as Tapered, Relaxed, Bootcut, Boyfriend, Mom, Cropped & Ankle and Wide Leg. Our Levi’s Shop offers high-quality and trendy jeans for men and women that leave little to be desired in terms of variety and selection.
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All RatingsJEANS.CH is actively committed to climate protection. We have determined the greenhouse gas (CO2) emissions generated by our company and our website. That’s why we do our best to reduce them wherever possible and offset unavoidable emissions by supporting climate protection projects. More details on our climate neutrality here:
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As a Swiss employer based in Fällanden, we aim to act in a respectful way towards our customers, employees, suppliers and the environment. Together with our team, we passionately work at enhancing and improving your shopping experience.
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