Herrlicher
The Herrlicher brand has been impressing with high-quality fashion for men and women for over 15 years. The German label bears the subtitle Blaustoffe Manufaktur. As can be easily seen from the name, the focus at Herrlicher is on
jeans fashion. Although the cuts and designs follow fashion trends, they always remain simple and timeless. Restrained colours and the use of durable quality fabrics are typical for Herrlicher.
Herrlicher stands for high-quality denim styles
Herrlicher's denim fabrics are characterised by a very good fit and the use of high-quality fabric qualities. In addition, the design team is always experimenting with
new washes. The selection of jeans fashion for women and men is correspondingly large. The collections include both simple basic jeans for everyday wear and trendy models with cool washes, cut outs and other fashionable details.
The core of each collection is the jeans fashion, which at Herrlicher is called Blaustoff. The jeans fashion is complemented by a collection of sporty everyday fashion made of cotton and other fabric qualities, which is summarised under the genre name Tragestoff. Whether
T-shirts,
jumpers
or
blouses
- at Herrlicher everything fits together well. The pieces from a collection can be combined with each other.
Herrlicher attaches great importance to quality control. Before the goods leave the factory, every single piece is checked for material quality, fit and wearing comfort. Only after quality control do the individual pieces receive the Herrlicher blue and wear seal.
The history of the brand
The fashion brand Herrlicher belongs to the company Fashion Styling Licher together with the brand Freeman T. Porter. The company was founded in 1995 by Erwin O. Licher.
The first collection was presented in Munich in 2004. To this day, company founder Erwin O. Licher is also responsible for the label's designs.
For Licher, the topic of sustainability has played a major role from the very beginning. Instead of elaborately produced labels, the label opted for paper tags attached with cord as early as 2004. These have now even been replaced by waistband tags, so that plastic threads and cord can be dispensed with completely.
