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Fred Perry

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BRANDSHOP
The English brand Fred Perry was founded in 1951 by Wimbledon champion Fred Perry and is now world-famous for its unique polo shirts with their stand-up collars. The collection is further enriched by sporty and elegant jumpers for every occasion.
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Fred Perry Sweater Men's Sweater
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Fred Perry Sweater

3 Colours
Colour Navy
CHF 139.90
variant-current variant-1 variant-2
Fred Perry Polo Shirt Piqué Men's Polo Shirt
Already in your basket
ECO

Fred Perry Polo Shirt Piqué

14 Colours
Colour Black-Porcelain
CHF 89.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13
Fred Perry Polo Shirt Twin Tipped Men's Polo Shirt
Already in your basket

Fred Perry Polo Shirt Twin Tipped

14 Colours
Colour Ecru-Oxblood
CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13
Fred Perry Poloshirt Twin Tipped Men's Polo Shirt
Already in your basket

Fred Perry Poloshirt Twin Tipped

14 Colours
Colour Black-Shadedstone
CHF 99.90
variant-1 variant-2 variant-current variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13
Fred Perry Hooded Jacket Men's Jacket
Already in your basket

Fred Perry Hooded Jacket

Colour: Black
CHF 159.90
Fred Perry Sweater Crew Neck Men's Sweater
Already in your basket

Fred Perry Sweater Crew Neck

3 Colours
Colour BLack
CHF 139.90
variant-1 variant-current variant-2
Fred Perry Polo Shirt Piqué Men's Polo Shirt
Already in your basket
BESTSELLER ECO

Fred Perry Polo Shirt Piqué

12 Colours
Colour Navy-White
CHF 89.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11
Fred Perry Plain Polo Shirt Men's Polo Shirt
Already in your basket

Fred Perry Plain Polo Shirt

17 Colours
Colour Navy
CHF 89.90
variant-1 variant-current variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry Plain Polo Shirt Men's Polo Shirt
Already in your basket
ECO

Fred Perry Plain Polo Shirt

17 Colours
Colour White
CHF 89.90
variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-current variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
ECO

Fred Perry Twin Tipped Polo Shirt

14 Colours
Colour Night Green
CHF 99.90
variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-current
Fred Perry Hooded Sweatshirt Tipped Men's Sweater
Already in your basket
ECO

Fred Perry Hooded Sweatshirt Tipped

3 Colours
Colour Steel Marl
CHF 159.90
variant-current variant-1 variant-2
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
ECO

Fred Perry Twin Tipped Polo Shirt

14 Colours
Colour Oxblood
CHF 99.90
variant-1 variant-current variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13
Fred Perry Ringer T-Shirt 2-Pack Men's T-Shirt
2-Pack
Already in your basket
-10% TOP DEAL ONLY ONLINE ECO

Fred Perry Ringer T-Shirt 2-Pack

8 Colours
Colour White-Black
CHF 107.80 CHF 119.80
variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-current
Fred Perry Classic Jumper Crew Neck Men's Sweater
Already in your basket
ONLY ONLINE

Fred Perry Classic Jumper Crew Neck

2 Colours
Colour Navy
CHF 179.90
variant-current variant-1
Fred Perry The Brantham Jacket Men's Jacket
Already in your basket

Fred Perry The Brantham Jacket

Colour: Navy
CHF 229.90
Fred Perry Classic Sweatshirt Trojer Men's Sweater
Already in your basket

Fred Perry Classic Sweatshirt Trojer

2 Colours
Colour Navy
CHF 159.90
variant-current variant-1
Fred Perry Ringer T-Shirt Crew Neck Men's T-Shirt
Already in your basket
BESTSELLER ECO

Fred Perry Ringer T-Shirt Crew Neck

8 Colours
Colour White
CHF 59.90
variant-1 variant-2 variant-3 variant-current variant-4 variant-5 variant-6 variant-7
Fred Perry Twin Tipped T-Shirt Crew Neck Men's T-Shirt
Already in your basket
BESTSELLER ECO

Fred Perry Twin Tipped T-Shirt Crew Neck

6 Colours
Colour White
CHF 59.90
variant-1 variant-current variant-2 variant-3 variant-4 variant-5
Fred Perry Ringer T-Shirt Crew Neck Men's T-Shirt
Already in your basket
ECO

Fred Perry Ringer T-Shirt Crew Neck

8 Colours
Colour Black
CHF 59.90
variant-1 variant-current variant-2 variant-3 variant-4 variant-5 variant-6 variant-7
Fred Perry Plain Polo Shirt Men's Polo Shirt
Already in your basket
BESTSELLER ECO

Fred Perry Plain Polo Shirt

17 Colours
Colour Black
CHF 89.90
variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16 variant-current
Fred Perry Ringer T-Shirt Crew Neck Men's T-Shirt
Already in your basket
BESTSELLER ECO

Fred Perry Ringer T-Shirt Crew Neck

8 Colours
Colour Navy
CHF 59.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7
Fred Perry Hooded Sweatshirt Tipped Men's Sweater
Already in your basket

Fred Perry Hooded Sweatshirt Tipped

3 Colours
Colour Navy
CHF 149.90
variant-1 variant-2 variant-current
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
ECO

Fred Perry Twin Tipped Polo Shirt

14 Colours
Colour Navy
CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13
Fred Perry Twin Tipped T-Shirt Crew Neck Men's T-Shirt
Already in your basket
BESTSELLER ECO

Fred Perry Twin Tipped T-Shirt Crew Neck

6 Colours
Colour Black
CHF 59.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5
Fred Perry Half Zip Pullover Waffle Men's Sweater
Already in your basket

Fred Perry Half Zip Pullover Waffle

Colour: Dark Airforce
CHF 179.90
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
ECO

Fred Perry Twin Tipped Polo Shirt

14 Colours
Colour Snow White
CHF 99.90
variant-1 variant-2 variant-3 variant-4 variant-5 variant-current variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13
Fred Perry Half Zip Sweatshirt Men's Sweater
Already in your basket

Fred Perry Half Zip Sweatshirt

2 Colours
Colour Black
CHF 149.90
variant-1 variant-current
Fred Perry Hooded Jacket Men's Jacket
Already in your basket

Fred Perry Hooded Jacket

Colour: Navy
CHF 159.90
Fred Perry Polo Shirt Twin Tipped Men's Polo Shirt
Already in your basket

Fred Perry Polo Shirt Twin Tipped

14 Colours
Colour Darkairforce
CHF 99.90
variant-1 variant-current variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry Twin Tipped Polo Shirt

12 Colours
Colour Anchor Grey-Stone-Caramel
CHF 49.90 CHF 99.90
variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-current variant-11
Fred Perry Twin Tipped Polo Shirt 2-Pack Men's Polo Shirt
2-Pack
Already in your basket
-10% TOP DEAL ONLY ONLINE ECO

Fred Perry Twin Tipped Polo Shirt 2-Pack

14 Colours
Colour White-Oxblood
CHF 179.80 CHF 199.80
variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-current variant-11 variant-12 variant-13
Fred Perry Twin Tipped Polo Shirt 2-Pack Men's Polo Shirt
2-Pack
Already in your basket
-10% TOP DEAL ONLY ONLINE ECO

Fred Perry Twin Tipped Polo Shirt 2-Pack

14 Colours
Colour White-Navy
CHF 179.80 CHF 199.80
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13
Fred Perry Twin Tipped T-Shirt Crew Neck Men's T-Shirt
Already in your basket
BESTSELLER ECO

Fred Perry Twin Tipped T-Shirt Crew Neck

6 Colours
Colour Navy
CHF 59.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5
Fred Perry Plain Polo Shirt 2-Pack Men's Polo Shirt
2-Pack
Already in your basket
-10% TOP DEAL ONLY ONLINE ECO

Fred Perry Plain Polo Shirt 2-Pack

17 Colours
Colour White-Black
CHF 161.80 CHF 179.80
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry Twin Tipped T-Shirt 2-Pack Men's T-Shirt
2-Pack
Already in your basket
-10% TOP DEAL ONLY ONLINE ECO

Fred Perry Twin Tipped T-Shirt 2-Pack

6 Colours
Colour White-Navy
CHF 107.80 CHF 119.80
variant-current variant-1 variant-2 variant-3 variant-4 variant-5
Fred Perry Ringer T-Shirt 2-Pack Men's T-Shirt
2-Pack
Already in your basket
-10% TOP DEAL ONLY ONLINE ECO

Fred Perry Ringer T-Shirt 2-Pack

8 Colours
Colour White-Navy
CHF 107.80 CHF 119.80
variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-current variant-7
Fred Perry Classic Jumper Crew Neck Men's Sweater
Already in your basket
-50% ONLY ONLINE

Fred Perry Classic Jumper Crew Neck

2 Colours
Colour Whisky Brown
CHF 89.90 CHF 179.90
variant-1 variant-current
Fred Perry Twin Tipped T-Shirt 2-Pack Men's T-Shirt
2-Pack
Already in your basket
-10% TOP DEAL ONLY ONLINE ECO

Fred Perry Twin Tipped T-Shirt 2-Pack

6 Colours
Colour White-Black
CHF 107.80 CHF 119.80
variant-1 variant-2 variant-3 variant-4 variant-5 variant-current
Fred Perry Twin Tipped T-Shirt Crew Neck Men's T-Shirt
Already in your basket
-33% ONLY ONLINE

Fred Perry Twin Tipped T-Shirt Crew Neck

6 Colours
Colour Light Ecru
CHF 39.90 CHF 59.90
variant-1 variant-current variant-2 variant-3 variant-4 variant-5
Fred Perry Knitted Polo Shirt Men's Polo Shirt
Already in your basket
-31% ONLY ONLINE

Fred Perry Knitted Polo Shirt

2 Colours
Colour Ecru
CHF 89.90 CHF 129.90
variant-1 variant-current
Fred Perry Plain Polo Shirt Men's Polo Shirt
Already in your basket
-30% ONLY ONLINE

Fred Perry Plain Polo Shirt

17 Colours
Colour Light Ecru
CHF 69.90 CHF 99.90
variant-1 variant-2 variant-current variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
-30% ONLY ONLINE

Fred Perry Twin Tipped Polo Shirt

12 Colours
Colour Brick-Grey
CHF 69.90 CHF 99.90
variant-1 variant-current variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
-30% ONLY ONLINE

Fred Perry Twin Tipped Polo Shirt

12 Colours
Colour Light Ecru
CHF 69.90 CHF 99.90
variant-1 variant-current variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
-30% ONLY ONLINE

Fred Perry Twin Tipped Polo Shirt

12 Colours
Colour Oatmeal-Ecru-Black
CHF 69.90 CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry Twin Tipped Polo Shirt

12 Colours
Colour Snow White-Grey-Ocean Blue
CHF 49.90 CHF 99.90
variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-current
Fred Perry Jacket Zip Through Men's Sweater
Already in your basket
-29% ONLY ONLINE

Fred Perry Jacket Zip Through

Colour: Black
CHF 99.90 CHF 139.90
Fred Perry Plain Polo Shirt Men's Polo Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry Plain Polo Shirt

17 Colours
Colour Dark Pink-Black
CHF 49.90 CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry Plain Polo Shirt 2-Pack Men's Polo Shirt
2-Pack
Already in your basket
-10% TOP DEAL ONLY ONLINE ECO

Fred Perry Plain Polo Shirt 2-Pack

17 Colours
Colour White-Navy
CHF 161.80 CHF 179.80
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry Striped Cuff T-Shirt Men's T-Shirt
Already in your basket
-61% ONLY ONLINE

Fred Perry Striped Cuff T-Shirt

Colour: Snow White
CHF 49.90 CHF 129.00
Fred Perry Plain Polo Shirt Men's Polo Shirt
Already in your basket
-30% ONLY ONLINE

Fred Perry Plain Polo Shirt

17 Colours
Colour White-Ocean Blue
CHF 69.90 CHF 99.90
variant-1 variant-2 variant-current variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry Ringer T-Shirt Crew Neck Men's T-Shirt
Already in your basket
-25% ONLY ONLINE

Fred Perry Ringer T-Shirt Crew Neck

8 Colours
Colour Ecru
CHF 44.90 CHF 59.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry Twin Tipped Polo Shirt

14 Colours
Colour Lightrust
CHF 49.90 CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13
Fred Perry Plain Polo Shirt Men's Polo Shirt
Already in your basket
-30% ONLY ONLINE

Fred Perry Plain Polo Shirt

17 Colours
Colour Coral Heat-Shaded Cobalt
CHF 69.90 CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry Oxford Shirt Longsleeve Men's Shirt
Already in your basket
-29% ONLY ONLINE

Fred Perry Oxford Shirt Longsleeve

2 Colours
Colour Tennis Blue
CHF 99.90 CHF 139.90
variant-1 variant-current
Fred Perry Warped Graphic T-Shirt Short Sleeve Men's T-Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry Warped Graphic T-Shirt Short Sleeve

Colour: Field Green
CHF 44.90 CHF 89.90
Fred Perry Hooded Sweatshirt Tipped Men's Sweater
Already in your basket
-29% ONLY ONLINE

Fred Perry Hooded Sweatshirt Tipped

3 Colours
Colour Ecru
CHF 99.90 CHF 139.90
variant-current variant-1 variant-2
Fred Perry Ringer T-Shirt Crew Neck Men's T-Shirt
Already in your basket
-33% ONLY ONLINE

Fred Perry Ringer T-Shirt Crew Neck

8 Colours
Colour Cinnamon
CHF 39.90 CHF 59.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry Twin Tipped Polo Shirt

12 Colours
Colour Coral-Cobalt
CHF 49.90 CHF 99.90
variant-1 variant-2 variant-3 variant-4 variant-5 variant-current variant-6 variant-7 variant-8 variant-9 variant-10 variant-11
Fred Perry Plain Polo Shirt Men's Polo Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry Plain Polo Shirt

17 Colours
Colour Whisky Brown
CHF 49.90 CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry The Brantham Jacket Men's Jacket
Already in your basket
-30% ONLY ONLINE

Fred Perry The Brantham Jacket

Colour: Oatmeal
CHF 159.90 CHF 229.90
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
-30% ONLY ONLINE

Fred Perry Twin Tipped Polo Shirt

12 Colours
Colour Ecru
CHF 69.90 CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11
Fred Perry Plain Polo Shirt Men's Polo Shirt
Already in your basket
-30% ONLY ONLINE

Fred Perry Plain Polo Shirt

17 Colours
Colour Tennis Blue
CHF 69.90 CHF 99.90
variant-1 variant-2 variant-3 variant-current variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry Loopback Sweatpants Men's Pant
Already in your basket
-54% ONLY ONLINE

Fred Perry Loopback Sweatpants

Colour: Steel Marl
CHF 59.90 CHF 129.90
Fred Perry Sweatshirt Crew Neck Men's Sweater
Already in your basket
-31% ONLY ONLINE

Fred Perry Sweatshirt Crew Neck

3 Colours
Colour Cinnamon
CHF 89.90 CHF 129.90
variant-1 variant-2 variant-current
Fred Perry Knitted Polo Shirt Men's Polo Shirt
Already in your basket
-31% ONLY ONLINE

Fred Perry Knitted Polo Shirt

2 Colours
Colour Tennis Blue
CHF 89.90 CHF 129.90
variant-current variant-1
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
-30% ONLY ONLINE

Fred Perry Twin Tipped Polo Shirt

12 Colours
Colour Night Green-Grey-Rust
CHF 69.90 CHF 99.90
variant-1 variant-current variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11
Fred Perry T-Shirt Crepe Piqué Men's T-Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry T-Shirt Crepe Piqué

Colour: Porridge Marl
CHF 44.90 CHF 89.90
Fred Perry Oxford Shirt Longsleeve Men's Shirt
Already in your basket
-29% ONLY ONLINE

Fred Perry Oxford Shirt Longsleeve

2 Colours
Colour Ecru
CHF 99.90 CHF 139.90
variant-current variant-1
Fred Perry Plain Polo Shirt Men's Polo Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry Plain Polo Shirt

17 Colours
Colour Burnt Tobacco
CHF 49.90 CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
-30% ONLY ONLINE

Fred Perry Twin Tipped Polo Shirt

12 Colours
Colour Dark Pink-Dusty Rose-Black
CHF 69.90 CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11
Fred Perry Plain Polo Shirt Men's Polo Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry Plain Polo Shirt

17 Colours
Colour Oatmeal
CHF 49.90 CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry Twin Tipped Polo Shirt

14 Colours
Colour Burnt Tobacco
CHF 49.90 CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13
Fred Perry Polo Shirt Piqué Men's Polo Shirt
Already in your basket
-29% ONLY ONLINE

Fred Perry Polo Shirt Piqué

Colour: Oxblood
CHF 99.90 CHF 139.90
Fred Perry Plain Polo Shirt Men's Polo Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry Plain Polo Shirt

17 Colours
Colour Field Green
CHF 49.90 CHF 99.90
variant-1 variant-current variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry Twin Tipped Polo Shirt

12 Colours
Colour Light Smoke-Grey-Brick
CHF 49.90 CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11
Fred Perry Ringer T-Shirt Crew Neck Men's T-Shirt
Already in your basket
-25% ONLY ONLINE

Fred Perry Ringer T-Shirt Crew Neck

8 Colours
Colour Tennis Blue
CHF 44.90 CHF 59.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
-30% ONLY ONLINE

Fred Perry Twin Tipped Polo Shirt

14 Colours
Colour Ecru
CHF 69.90 CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13
Fred Perry Plain Polo Shirt Men's Polo Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry Plain Polo Shirt

17 Colours
Colour Field Green
CHF 49.90 CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry Plain Polo Shirt Men's Polo Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry Plain Polo Shirt

17 Colours
Colour Brick
CHF 49.90 CHF 99.90
variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-current variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
-30% ONLY ONLINE

Fred Perry Twin Tipped Polo Shirt

12 Colours
Colour Tennis Blue
CHF 69.90 CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11
Fred Perry Twin Tipped Polo Shirt Men's Polo Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry Twin Tipped Polo Shirt

14 Colours
Colour Dark Pink
CHF 49.90 CHF 99.90
variant-current variant-1 variant-2 variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13
Fred Perry Plain Polo Shirt Men's Polo Shirt
Already in your basket
-50% ONLY ONLINE

Fred Perry Plain Polo Shirt

17 Colours
Colour Oatmeal
CHF 49.90 CHF 99.90
variant-1 variant-2 variant-current variant-3 variant-4 variant-5 variant-6 variant-7 variant-8 variant-9 variant-10 variant-11 variant-12 variant-13 variant-14 variant-15 variant-16

Fred Perry

Fred Perry is one of the most iconic British brands. The brand has been able to blend sportswear and streetwear. Since its founding, the brand has remained true to its ethos of being authentic, having integrity, and just a touch of attitude. It was formed between the late 40s and early 50s between Tibby Wenger, an Australian footballer, and Fred Perry.

The First Sweatband

At this time, they produce the first ever sweatband for the sports world. The sweatband was an immediate hit with tennis player all over Britain. They decide to become a brand that specializes in Tennis sportswear. This was a welcome change to the baggy and ill-fitting options offered at the time. Through clever brand positioning, the brand propelled itself to become a brand closely associated with Wimbledon.

The First Tennis Honey Comb Shirt

The highlight came in 1952 when they launched a Slim Fit Cotton Pique Shirt that featured the Laurel Wreath Embroidery. This garment made of pique cotton and honeycomb stitching made it an instant hit with sportsmen and women. The shirt shirt comes in white marketed as a tennis shirt. As demand for this shirt grew, the brand offered more colors. This helped the brand to connect with more people outside the tennis world. Today, the Fred Perry brand offers more than just shirts. It offers a combination of casual wear and sportswear. This includes jackets and footwear.

Merging With the Music World

The brand became associated with various British street styles and music that young people at the time liked. One of the first groups to embrace the Fred Perry brand was the Mods. Those of the mod movement liked the stylish and durable capabilities of the brand. Mods had an obsessive attention to detail, which made the polo shirt the ideal shirt for a gathering. They then requested Fred Perry to produce the shirts in various colors and to make it unique with a British twist. This decision played a crucial role in the revolution of Fred Perry. They were the first brand to enjoy major success as a crossover brand between streetwear and sportswear. It was an important part of the teenage look at the time and started one of the longest relationships between music and fashion.

Fredrick John Perry was a top Tennis player who had won 20 majors, which included 8 Grand Slams and two Pro Slams. He was also world number 1 for four years consecutively. He also went to win at Wimbledon, one of the most valued tournaments by British players.

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