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Wrangler Jeans

History of Wrangler Jeans

Wrangler Jeans are known the world over for their dedication to style, comfort and durability. With a focus on the premium aspects of denim products for fashionable leisurewear, the company continues to make the best use of original designs for the more discerning customer. The American brand has a long and distinguished history stretching back to the mid 1940's. Back in those days, Wrangler was a little known brand name belonging to the company Casey Jones Work-Clothes Company. However, its fate changed significantly when Casey-Jones was bought by rival company Blue Bell.


Blue Bell acquired the rights to Wrangler and in 1946 held a competition to find the best name for a new line of cowboy-style jeans. Wrangler was the selected name and has been synonymous with the rodeo cowboy style ever since. The company began its history of innovation and classic standards of design with the Wrangler 11MWZ range. These cowboy influenced items were aimed at customers interested in the rodeo style and look. They included new features such as rear pockets, reinforced rivets, a zipper fly and strongly durable seams and stitching. In 1962, Blue Bell opened a factory in Belgium and launched their Wrangler Jeans throughout Europe. They quickly became quite the success, with the jeans evolving into a favourite of style-conscious customers everywhere.


The following years saw the jeans become ever more popular, with the comfort and stylistic flexibility of the items firmly establishing itself as a trademark for fashion loving crowds throughout the world. This steady growth in success reached a landmark point in the mid-1990s with the news that 1 in every 5 pairs of jeans sold in America is a pair of Wranglers. 1997 saw the 50th anniversary of the first Wrangler product, and a celebratory pair based on the original 11MWZ was introduced to wide acclaim. By 2004 Wrangler had been recognised as a premium denim brand by 22 European countries. To recognise this fact, as well as 100 years in the business linked to Blue Bell, Wrangler brought out the limited edition Blue Bell model. Wrangler continues to create carefully designed jeans incorporating the optimum levels of style, comfort and sharp looks. With a truly global reach and unique view of just what makes denim wearers tick, Wrangler looks set to be top of the denim world for many years to come!

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