Replay Brand Shop


History of Replay Jeans

Replay jeans are the perfect choice for lovers of cool clothing that is inspired by classic styles. The brand is part of the Fashion Box Spa group and has its new headquarters at Treviso in Italy. The unique name was chosen quite by chance when founder Claudio Buziol saw the word flash on to a screen during the 1978 football World Cup and thought it would make a great name for a denim line.


Replay was registered as a brand name in 1981, and it production of some of the most sought after styles began. The brand quickly found favour with celebrities and fashion fans who wanted Italian cut and flair, and cool, contemporary style pants that were inspired by timeless designs. That's why you'll find the classic 5 pocket style firmly to the fore in every collection. Other details such as retro style higher waistbands, 70s influenced hipsters and 50s inspired straight leg looks are just a few that might feature in any of the label's great collections. Only the highest quality denim is used in the creation of jeans that feel as good as they look. Classic blue and indigo dye are just some of the choices that fans of these fabulous collections can choose from, and the brand also makes inspired use contemporary colours and finishes. One of the main selling points for the brand is fit. Each garment is carefully cut and stitched, ensuring an exceptional fit from the very first wear.


Fashion Box Spa believe that each pair of its iconic denims should fit the wearer like a second skin - so you can count on outstanding comfort as well as a great look that will open any door. Denim has never been so popular, and each collection sees more exciting styles to choose from. Some of the brand's recent successes include its Waitom style which comes in classic deep blue, light denim and an exciting flat finish, and Anbass a cool, slim fit style that is also available in a contemporary grey dye. Exclusive details such as tapered legs, straight legs, behind the knee seams and tough seams add to the overall appeal of these must-have denim products. All of the brand's clothing can be worn in almost any informal setting, and these elegant styles look as at home by the beach as they do in the city streets. Let the enviable Italian design and cut speak for itself by teaming them with a simple, plain t-shirt.

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