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Mavi Brand Shop

Mavi

Formerly popular as Mavi Jeans before its transformation from a jeans brand to a lifestyle brand, Mavi is much sought after among the younger generation of men and women especially those who are in their mid-20s. Mavi Jeans was first established in 1991 by Sait Akarlilar. Mavi, which means blue in Turkish language was set up in Turkey. With various strategies including its "Perfect Fit" strategy that appealed to jeans lovers, Mavi grew tremendously over the years. It has a record of around 100 awards in 28 years since its first set up. The well-known fashion designer who is dubbed “Godfather of the denim”, Adriano Goldschmied first started contributing his designing expertise for the creation of Max  and Molly style jeans in 1996. Until today, he is still one of Mavi’s primary fashion designers. With its presence in 35 countries including Turkey and over 5,000 points of sale globally, Mavi continues to grow. With a contemporary style with a touch of Mediterranean fashion, Mavi mainly focuses on countries like USA, Canada, Europe and Russia. Mavi takes pride as the number one jeans brand in Turkey and the very first Turkish brand to achieve fame and prestige as a global brand. With its main base in Istanbul, Turkey and main plant in Cerkezkoy, Turkey, Mavi is categorised as one of the top segments of jeans brands today. Two of Mavi’s high quality, premium collections are Mavi Black and Mavi Gold. Mavi offers various fits like skinny, bootcut, super skinny, flare, wide leg, boyfriend and straight leg for women’s jeans. There are various style options like Niki, Arina, Sydney, Tess and Molly. Apart from jeans, Mavi also offers various fashions of jackets, skirts, trousers and more for women. Men have the option to choose from various fits like straight, slim straight, relaxed straight, bootcut and wide leg. There are various style options like Josh, Marcus, James, Zach and Max. Other than jeans, there are also pants, shirts, shorts, jackets and more for men. Mavi’s "Perfect Fit" strategy is possible because of the company’s strict monitoring during each denim making process. Kate Winslet, Richard Branson and Chelsea Clinton are some of the well-known personalities who were seen wearing Mavi jeans. Mavi’s loyalty program, Kartus which was introduced somewhere during end of 2007, is perhaps one of the contributing factors for its remarkable growth over the recent years in both e-commerce and traditional commerce.

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