G-Star Brand Shop

G-STAR Jeans

History of G-Star Jeans

G-Star stands for up-to-date fashion, combined with high quality. There’s a particularly high demand for G-Star jeans among the fashion-conscious. The brand was founded in the Netherlands and Belgium in 1989 when it was first called Gapstar. However, already in 1993 the name was changed to G-Star. The company is based in Amsterdam, the Netherlands and has been owned by Jos van Tilburg since 2003. G-Star’s philosophy has always been „Just the Product“. The brand became particularly famous for its G-Star jeans.


Above all, G-Star jeans are made from high-quality denim. And G-Star turns those high-quality jeans into roadworthy clothing. Those jeans can be worn casually for shopping or may just as well form a stylish and laid-back part of an evening outfit. The company pays special attention to a unique jeans design that goes along with high quality. The denim’s beauty is moved to the focus with extraordinary washes and special treatment. The washes offered are highly versatile. You can choose from almost raw, untreated denim to strongly bleached models. This is why each pair of G-Star jeans is almost unique and has its very individual features. Apart from high-quality manufacture, G-Star also emphasizes ecological processes. So G-Star tries to reduce the use of conventional cotton and opts for the reduction of pesticides and fertilisers in the cultivation of this raw material. G-Star employs a lot of famous designers. In 1991, Pierre Morisset was recruited.


The Frenchman contributed significantly to the success of the G-Star Elwood. Besides, G-Star always wins exceptional models for the presentation of its products. In 2010, the new collection was presented by Norwegian chess player Magnus Carlesen, while in 2013 Kasabian guitarist Sergio Pizzorno was chosen to present the fashion company’s campaign. Apart from G-Star jeans, the brand also offers other high-quality products which feature exclusive designs. Among other things, G-Star produces shoes, jackets, T-shirts, caps, sweaters and coats. G-Star and especially G-Star jeans stand for up-to-date and high-quality clothing that you may wear on almost any occasion. Just in line with G-Star’s philosophy: Just the Product.

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