Brax Brand Shop

BRAX Jeans

History of Brax Jeans

Started originally in 1888 as one of the first high street Menswear brands in Berlin, the Brax company established itself firmly in 1932 as a reliable, top end brand selling Gentlemen's and Ladies sportswear, clothing and, luxury quality jeans. Since then the brand has gone from strength to strength and remains a great European band noted for it's classically cut and style women's and men's jeans, as well as a fashion range, the 'Nudie' range.


Styled with a younger crowd in mind, the quality and cut are still exceptional and the finish and styling is on a par with any designer range. Using tightly woven, high quality denim, with just a touch of give, Brax has the logo, 'Feel Good', and this is what happens when you wear their styles, especially the Nudie range. This due to the fine luxury finish and excellent cut of all the ranges, which feel like a second skin, yet look amazing on the wearer. From super skinny to classic wide, the Nudie range is high fashion, high fun. Each pair has a definite edgy style of their own, and is designed to create an individual look on whoever wears them.


The Men's ranges have super skinny cut too, in a range of finishes, and baggy sagged styles, which the girls have been known to wear too! Cut to fit and flatter, these are styles that are high fashion but cut for real people. There's no skimping on curve and the women's styles all hug in the right places and sit exactly where you'd want them too, with no riding up or slipping down. Stomewash, bleached, distressed, indigo dark, smooth sheen finish, grey and black denims are all used, and there's some great calico and canvas alternatives too for a slightly smarter finish. Each pair also has a distinctive square, back waist label with the trademarked curved 'X' shape, and the seams are stitched super strong, and super straight for that subtle look that spells quality. There's also a range of organic denim and cotton styles in the Nudie range too, which have been crafted using cotton that's been grown to strict soil standards. This results in a lower carbon footprint, as the cotton uses less chemicals in its manufacture, which gives the customer peace of mind they are doing their best to be green.

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