Yaya has used its philosophy of traveling and trading as well as creating to produce a brand dedicated to producing casual clothes with the emphasis on common sense and desiribility. Although they began in the Netherlands they now have twenty different stores in five countries.They have a strong ethical policy where they do not use child labor and visit their factories to ensure the best conditions are upheld. They make a point of paying fair conditions and giving back to the community in voluntary work. They just think it's part of being normal human beings. Their clothing range includes such items as blazers and tops to blouses and skirts, even jumpsuits. They also sell a host of accessories such as shoes, shawls and handbags. Pullovers by Yaya include braided sweaters and jumpers with batwing sleeves.