Set up in 1992, fashion brand Yaya always have an individual, life style approach to fashion. Started for a crowd that is easy going and freedom loving, but likes to dress up and create an image, Yaya specialises in unique style and an original approach to fashion.Using all that's best in modern, man made fabrics, and easy care wash and wear styles, Yaya is great for a generation who love to move and travel. Many of the styles have a bohenmian feel, inspired by cultures and styles as far and wide as Moroccan to Mexican.Colorful and beautifully cut, the clothes will add a certain something to plain jeans, or simple suits. Moderately priced and available from many outlets world wide, Yaya is a favorite of those who live in several places, and who dream big. Easy to pack, easy to wear, and easy to care for, Yaya works for many, and fits in whevever you are.