Five Fellas believe in denim unplugged; meaning that the product Five Fellas produce are very much part of a musician's performance. They believe as a company in passion, authenticity and no compromise. As well as this the jeans are the result of craftsmanship. According to their managing director the creativity of music has been transferred to jeans. The five fellas are namely Oliver Schultz the CEO along with Georg Jacobi, Stefan Lohmann, Guido Wetzels and Rubis & Patrick Arce. They worked on the specific label for at least four years. They have created brand new men and ladies' cuts based on the silhouette of the leg. It is a priority that the materials used are substainable. All their jeans are handmade and they believe in no comprimise in creating their jeans.