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Set up in 1981, from Treviso in northern Italy, fashion label Replay has grown into a global name, with outlets world wide. They have a reputation especially for denim clothes and great shirts of every type, and these days they have a full range of womens wear and children's wear too. However, it's their denim wear and shirts that have found their way into most men's wardrobes. Whether in soft denim chambray or crisp cotton, there's very few men who don't have a Replay shirt tucked away in their wardrobe, such is the reliability and stylish finish of this labels designs. The secret is in the Italian flair for cut that goes into all Replay's designs, and a certain look which works so well wherever you wear the clothes. Mid priced, the clothes are all made from high quality fabrics which last, and become like old friends in your wardrobe.