Alberto Lou is one of the best selling brands of pants and jeans throughout Europe and created slogan PANTS WE LOVE. They pride themselves in creating the best fit, the best feeling of comfort, items of clothing which are fashionable as well as ones which are made to last. Their ethos is mixing together the spirit of craftsmanship and achieving the prized results with technical fiber technology. Although they had beginnings in workwear and suits it was in 1950 that the company made the decision just to concentrate on the pants to create a premium product. There are approximately 40 steps to create a pair of Alberto pants and their vision is to create pants which feel tailor made. The quality control at Alberto Lou means that all products need to pass that vital final inspection before they are shipped out to the consumer.